Empowering More Women to Ride

At ST3IKE, we’re passionate about challenging the male dominance in the cycling world. The truth is, cycling has historically been a male-dominated activity—but that’s changing fast. More and more women are embracing bikes, and electric bikes (eBikes) in particular are opening up new possibilities for mobility, confidence, and freedom.

🚴‍♀️ The Gender Cycling Gap

Did you know that double the number of men cycle once a week compared to women in the UK? And in 2023, men made 2.5 times as many cycle trips as women.

According to research by cycling charity Sustrans, the most frequent reason women choose not to cycle is concern about road safety—a valid and important issue that needs to be addressed in infrastructure and policy.

By comparison, in countries like the Netherlands and Denmark, men and women make an equal number of cycling trips, thanks to safer roads and a more inclusive culture around biking.

🌸 But Things Are Changing

Since the pandemic, we’ve seen a huge cycling boom among women. In fact, the fitness tracking app Strava recorded a:

• 106% rise in cycling activity among UK women aged 18–29
• 54% to 68% increases across other age groups

That’s incredible growth—and it shows that when the conditions are right, women do want to cycle.

At ST3IKE, we want to keep that momentum going.

🌍 ST3IKE: Built by Women, for Everyone

We’re proud to be a company that employs women across departments and at senior levels. We believe a diverse and balanced team creates a more approachable environment for everyone—especially women new to cycling.

Our mission is simple: to make the cycling industry more welcoming, inclusive, and accessible.

Because…

E-Bikes Are for Everyone!

Whether it’s a trusty old bike from your Nan’s shed or a top-spec electric model, we just want to see more women cycling—for transport, for fun, for health, for freedom.

💬 Do Women Need a Specific E-Bike?

Short answer: No.

It’s all about finding a bike that works for you.

In the past, some brands followed a “shrink-it and pink-it” approach to designing bikes for women. Thankfully, the industry is evolving.

• Many brands now offer unisex frames as standard, acknowledging there’s often more variation between individuals than between genders.
• Features like narrower handlebars, women-specific saddles, and shorter cranks can all be added to unisex frames.
• The most important thing is comfort—you need to feel confident, safe, and happy on your bike.

If you’re unsure where to start, our friendly team is here to help you find the perfect match.

💰 Save Money (and the Planet)

The average cost of running a car in the UK is now over £3,556 per year, including:

• Fuel
• Insurance
• Repairs
• Road tax
• Parking, permits, tolls, and more

With the ULEZ (Ultra Low Emission Zone) expanding in London and other cities moving in a greener direction, eBikes are an increasingly smart, sustainable choice.

They’re fast, fun, and a true life hack for anyone looking to cut commuting costs while improving fitness and reducing their carbon footprint.

💡 Final Thoughts

Women are driving the new wave of cycling. We’ve seen the stats, and we’ve seen it with our own customers: confidence, independence, and joy are just a ride away.

Whether you’re brand new to bikes or ready to level up to electric, we’re here to help you every step (or pedal) of the way.

Your eBike adventure starts here.